We’re thrilled to announce that Grimoire is now officially carried at MAISON 10, one of New York City’s most celebrated concept boutiques. This partnership marks a huge milestone for our queer-owned, plant-powered skincare brand—and we're celebrating the launch with something special: if you purchase the full Grimoire collection at MAISON 10, you’ll receive a free Grimoire travel kit, complete with a luxe leather dopp kit, a gua sha face stone, and a sleep mask.
Why MAISON 10?
Located at 4 West 29th Street in Manhattan’s NoMad district, MAISON 10 is more than just a store. It’s a curated platform for ethically conscious shoppers and forward-thinking brands. Every 10 weeks, the founders, Henri Myers and Tom Blackie, highlight 10 extraordinary brands across 10 different categories, including beauty, well-being, art, fragrance, and home goods. The result is a rotating, immersive retail experience rooted in discovery, artistry, and purpose.
This cycle’s theme, “We Are Here,” centers around visibility, representation, and excellence in design—a natural fit for Grimoire’s own values of authenticity, innovation, and inclusivity. As a queer-owned men’s skincare brand designed to empower rather than preach, we’re proud to be featured among the ten carefully selected brands in the beauty category.
The Grimoire Skincare Collection: TSA-Approved & Ready for Takeoff
Whether you’re shopping in-store or online, you’ll find our complete Grimoire skincare set stocked and ready at MAISON 10—and with it, your complimentary gift set when you purchase all four products. Let’s break down what makes this collection a game-changer for modern men (and everyone who shares our skin goals).
1. Nightmare Away – TSA-Approved Face Cream
Jet lagged? Over it? Nightmare Away is your overnight skin reset. This ultra-hydrating face cream locks in moisture, calms inflammation, and soothes stressed skin while you sleep. With powerhouse ingredients like lavender, micro super greens, and shea butter, it helps you wake up looking well-rested. It’s TSA-approved and carry-on ready. Smooth on a thin layer before bed and let it do the heavy lifting.
2. Beach Guise – TSA-Approved After Sun Care
Too much sun? Beach Guise is your post-sun recovery plan. This cooling caviar gel serum calms, hydrates, and revives skin that’s been through it—whether that’s a beach day or just a scorcher in the city. Gotu kola, chamomile bisabolol, and our signature micro super greens work together to reduce redness and restore balance. It’s lightweight, fast-absorbing, and travel-sized so you can soothe on the go.
3. Eye Roll – TSA-Approved Under-Eye Serum
Red-eyes, layovers, back-to-backs—Eye Roll has your tired eyes covered. This refreshing serum tackles puffiness, dark circles, and fine lines with caffeine, acetyl hexapeptide-1, and micro super greens. The cooling tip is an instant pick-me-up, perfect for flights, hotel mirrors, or anytime you need to fake 8 hours of sleep. Toss it in your carry-on and dab on as needed.
4. Vanity Monday – TSA-Approved Face Serum
Long night? Long flight? Vanity Monday is your skin’s comeback. This lightweight serum revives tired, dull skin with sea buckthorn, wild indigo extract, and fatigue-fighting micro super greens. It sinks in fast, boosts your glow, and fits perfectly into your TSA liquids bag. Use it morning or night whenever your face needs a reset—no judgment, no jet lag required.
Ethical Beauty Meets Curated Community
Partnering with MAISON 10 isn’t just about shelf space—it’s about shared values. Their mission to uplift innovative creators and champion ethical consumerism aligns perfectly with ours. Grimoire was built to challenge the norms of skincare: no gatekeeping, no gendered BS, just results-backed, plant-based formulas that work across skin tones, types, and identities.
From our certified vegan ingredients to our inclusive clinical testing process (over 100 different skin tones, genders, and textures), we’re committed to skincare that empowers without preaching. No "shoulds." No shame. Just clear, thoughtful solutions that move with you.
Visit MAISON 10
MAISON 10 is open seven days a week at 4 West 29th Street, just steps from Madison Square Park. You can also shop Grimoire online through MAISON 10’s website or browse their latest curation and art exhibits on Instagram.
Their expert team is there to guide you through your purchase and help you discover new, intentional favorites—whether it’s your first Grimoire product or your fourth.
