Grimoire New York is an official sponsor of the New York Fashion Week Men's Day -- and we're here to get you ready for the front row.
New York Fashion Week is equal parts endurance sport and spectacle. Between early shows, late-night parties, and the constant flash of cameras, your skin takes as much pressure as your wardrobe. For men especially, looking camera-ready requires more than great grooming—it starts with the right skincare essentials. From brightening serums to overnight recovery creams, having a solid skincare routine can make the difference between looking tired and looking iconic. Here’s your Grimoire guide to surviving NYFW with skin that’s as fresh, radiant, and unforgettable as your fits.
1. Morning Boost: Vanity Monday
Kick off the day with Vanity Monday, a lightweight serum that brightens, hydrates, and smooths lines. Packed with micro super greens, sea buckthorn, and wild indigo, it’s like a power-up for your skin. It keeps your face fresh for early castings, coffee runs, or that sudden street-style photo op. Apply it on clean, dry skin and let the cooling caviar gel texture wake up your complexion. Even if your alarm clock betrayed you, your skin won’t show it.
2. Eyes on the Prize: Eye Roll
Front row seats demand alert eyes and effortless poise. Eye Roll smooths fine lines, de-puffs, and brightens the under-eye area with caffeine and peptides. One gentle pat before the show keeps your gaze sharp through runway spectacles, designer drama, and unexpected celebrity cameos. Bonus: it doubles as an instant pick-me-up if last night’s after-party ran a little too long.
3. On-the-Go Glow: Beach Guise
NYFW moves fast, and your skin needs to keep up. Beach Guise hydrates, calms redness, and repairs irritation with chamomile bisabolol, gotu kola, and micro super greens. Whether you’re dashing between castings, waiting in a packed elevator, or catching a quick reflection in a taxi mirror, one swipe restores your glow. Think of it as your emergency skincare kit in a bottle: lightweight, soothing, and instantly refreshing so your complexion is always ready for photos, spontaneous selfies, or last-minute runway swaps.
4. Nighttime Recovery: Nightmare Away
After the parties end, it’s time to repair and replenish. Nightmare Away is an overnight cream with lavender, shea butter, and micro super greens that locks in moisture, reduces signs of fatigue, and helps stressed skin recover from all-day exposure to lights, city air, and makeup. Massage a thin layer onto your face and neck, let it work while you sleep, and wake up refreshed, hydrated, glowing, and ready to face another whirlwind day of NYFW madness.
Step Into the Spotlight
NYFW may be a whirlwind, but with Grimoire, your skin can keep pace. Vegan, plant-powered, and made to make every flash count, this is your backstage pass to glowing through the week. From early-morning castings to late-night soirees, Grimoire ensures you stay luminous, confident, and effortlessly camera-ready.
