Debuting at New York Men’s Day, During NYFW
Grimoire celebrates the universal language of self-expression, launching “United by Vanity” with meaningful support for LGBTQ+ youth through our partnership with The Trevor Project.
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The Philosophy That Unites Us All
While we may differ in style, background, and identity, humanity shares
one powerful truth: the desire to look and feel good in our own skin.
“United by Vanity” transforms this ritual into something meaningful,
a celebration of connection, self-expression, and community.
Mirror, Mirror,
on the Wall
The vanity mirror is more than just furniture—it’s a symbol of reflection
and transformation. Each morning and night, billions stand before it in
acts of affirmation, empowerment, and growth.
At Grimoire, we honor this universal ritual, reclaiming the mirror as a
place of unity and self-expression.
6% of Sales Supporting
LGBTQ+ Youth
From September 11 through November 20, 2025, 6% of every purchase supports The Trevor Project, providing life-saving crisis support and resources for LGBTQ+ youth.
WHY IT MATTERS:
- → 24/7 crisis support
- → Community connection & safe spaces
- → Resources for authenticity & growth
“True self-care is not a solitary pursuit
but a collective ritual.
With ‘United by Vanity,’ we’re transforming
the mirror into a symbol of connection—where
individual rituals become threads in our
shared culture.”
- Vincent Branchesi
Discover the Story Behind Grimoire#UnitedByVanity
Follow @GrimoireNYC and visit grimoirenyc.com for behind-the-scenes updates, campaign stories, and ways to get involved.
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